Our Brand Colours

Brand Neutral Tones

The Carlingford Chiropractic Centre has its own special 'black' and 'white' colours. Mixing them in different proportions gives us our own special grayscale of neutral tones. You should also use Carlingford Chiropractor Centre's own white and black colours when creating tint and shade variations of her main brand colours — check out the section below for some appropriately pre-mixed tints and shades.
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Our Black
#AB7AC7
rgb(255 193 247)
our black
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Our White
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rgb(255 193 247)
our white

Understanding Contrast Ratios

Often, when applying colours to our design elements, we want to ensure that there is sufficient contrast for text be legible, and for icons and logos to be clearly seen. This is specially important when targeting audiences with visual difficulties.

The contrast ratio between 2 colours is measured on a scale from 1 (no contrast at all) to 21 (maximum contrast such as between total white and total black). In order for large heading text to be legible, and large visual elements to be identifiable, there must be a contrast ratio of at least 4.5. For normal body text and smaller design elements, a contrast ratio of at least 7 is required. If the contrast ration between two colours is less than 4.5, then text and images will be indistinguishable from their background, or very difficult to see.

When you hover over the colour cards on this page, you will see a contrast ratio toggle appear on the top right corner of the card. Click on it to display the contrast ratios of the various colours displayed, against our black and white colours.

Brand Colours

In all our materials, use Carlingford Chiropractic Centre beige — i.e., primary colour — as the main choice for background. This includes also using gradients, textures and patterns where our neutral tones and red are the dominant colours. Our secondary colour and neutral tones can be used as alternative background colours. Our black and white colours should always be the first choice for the colour of body text, in order to always ensure maximum contrast and readability.

Our major accent colour can also be used as alternative background colours, for call-to-action sections and sidebars, or where a visual break is needed. Our black, white and major accent colours can also be used to style headings, links, form fields, buttons, and other interactive elements. The minor accent colour should be used very sparingly — for example, on hover states of links and buttons, in small separator lines, minor headings and other minimal design elements.
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Primary
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rgb(255 193 247)
primary
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Secondary
#AB7AC7
rgb(255 193 247)
secondary
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Accent
#AB7AC7
rgb(255 193 247)
major accent
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Accent2
#AB7AC7
rgb(255 193 247)
minor accent

Gradients

Below you will see the 2 most commonly used types of gradients, which you can configure using Carlingford Chiropractic Centre's colours. You can export these gradients as SVG files, which you can open in graphic design programs, or as PNG and WebP files that can be imported into most apps. Web Developers can also copy the gradient in CSS syntax, so it can be used directly in CSS stylesheets.
linear gradient
radial gradient