The Carlingford Chiropractic Centre logotype uses the Open Sans bold font. To maintain brand consistency and strengthen brand recognition, please use Open Sans Bold for headings and subheadings, call-to-action buttons, and any short-text element that commands focus.
For longer-length text that requires maximum readability, use Open Sans light or regular — suitable for body text, tables, captions, numeric charts, and any element that needs to be easy to read.
The complete Open Sans font family is quite large, including many different weights, and a full complement of international characters. You can download them freely from the Google Fonts Library at:
Open Sans bold is ideally suited for large headings. Keeping in style with our logotype, Carlingford Chiropractic Centre brand follows grammatical convention and usually has section headings set in Title Case letters.
The Open Sans bold font should be used for button labels, and minor sub-headings. For body text, use Open Sans light or regular weight fonts. Other weights, such as Extra Light, Semibold, and Medium can be used as needed for text elements that require special treatment, such as captions, table headings and graph labels.
We encourage you to use the perfect fourth typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.33. Use the slider below to select a base body size, and get the appropriately calculated sizes for all your headings and captions.
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Brand Voice
When writing for Carlingford Chiropractic Centre, the copywriter must show empathy with our clients’ concerns, whether they're struggling with chronic pain, stress, or mobility issues. By blending compassion with expertise and promoting a sense of collaboration, the tone and voice will resonate with clients on a personal level while establishing confidence in the Centre’s ability to help them achieve their health goals.
Informal Tone
When crafting content with an informal tone for Carlingford Chiropractic Centre, the approach should feel conversational, relatable, approachable, and friendly. An informal tone helps the centre connect on a personal level with clients, especially those who may feel intimidated or unfamiliar with chiropractic care. The messaging should help people understand the services in a clear, accessible way, while positioning the centre as a supportive and trusted partner in their wellness journey.
Speak directly to the audience with language that feels personal and warm. Inspire confidence and positivity around achieving optimal well-being. Break down complex ideas about chiropractic care into easy-to-understand language. Avoid jargon and use relatable, down-to-earth phrasing that feels inclusive and supportive. Make the audience feel like they’re part of the process and that the centre is rooting for their success.
Formal Tone
When crafting content with a formal tone for Carlingford Chiropractic Centre, the approach should be professional, authoritative, and informative, while maintaining a welcoming and client-centred focus. A formal tone builds credibility and instills confidence in prospective patients, particularly those who value expertise, precision, and professionalism when it comes to healthcare choices.
Use polished language that reflects the centre’s expertise but still conveys genuine care for the client’s health. Introduce chiropractic care as a scientifically sound, evidence-based practice, positioning the centre as a trusted healthcare provider. Acknowledge the importance of each individual’s unique wellness goals while maintaining the candour and confidence necessary in healthcare communications.