Imagery

Always use high-quality, professional images, stock photos and videos. Preference should be given to images and videos that prominently feature a colour close to one of Carlingford Chiropractic Centre brand colours. You can also use black & white photos, as well as duotones images that are made using the official brand colours.

Whenever possible, images should be presented in square, rectangle, oval or circular frames — avoid placing images in triangular or organic, 'blob' and other irregular shapes.

Vibrant, artistic Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, happy engagement rather than conflict.

additional resources

There are a large number os inexpensive and free online image banks, where you can source wonderful images and videos, such as Unsplash and Pexels.

There are also various image and video generation AI tools, such as MidJourney and Sogni, that can help you create suitable commercial images from text prompts.