Our logo
Our Logomark
The Carlingford Chiropractic Centre logomark should always be depicted using its official colours, and using a colour combination that ensures optimal contrast. This means that when using one of its dark colours as background, light colours should be used for the logomark — and vice-versa.
Understanding Contrast Ratios
When applying colours to any of your design elements, you want to ensure that there is sufficient contrast for the logomark in our logo to be clearly seen, and for the logotype to be legible. This is specially important if targeting audiences that may have visual issues. The controls on this page show you the WCAG AAA ratings between your chosen background colour and any other colours you are applying. Clicking on the rating will give you the precise contrast ratio.
The contrast ratio between two colours ranges from 1 (no contrast) to 21 (black against white). WCAG AA requires 3:1 for large text and 4.5:1 for normal text. The stronger AAA target for large text is 4.5 :1; for normal text it is 7:1. Text forming part of a logo is exempt from these text contrast requirements. As a brand guideline, use strong contrast to keep our logomark recognisable and our logotype legible.
The contrast ratio between two colours ranges from 1 (no contrast) to 21 (black against white). WCAG AA requires 3:1 for large text and 4.5:1 for normal text. The stronger AAA target for large text is 4.5 :1; for normal text it is 7:1. Text forming part of a logo is exempt from these text contrast requirements. As a brand guideline, use strong contrast to keep our logomark recognisable and our logotype legible.
Our Logotype
The Carlingford Chiropractic Centre logotype was carefully crafted using characters from the Open Sans font family, freely available from the Google Font library at: https://fonts.google.com/specimen/Open+Sans.
Same as with our logomark, our logotype must always be displayed in colours that are highly contrasting with their background: if the background uses a dark colour then the logotype should use light colours, and vice-versa.
Our Official Logo
The Carlingford Chiropractic Centre logo should always be displayed in colours that are highly contrasting with its background. This means that if the background uses a light colour, then all elements in the logo should use dark colours, and vice-versa. For maximum impact, make sure that the logomark always uses a different colour from the logotype.
